Implementations of the disclosed subject matter provide systems and methods for providing one or more versions of an application to one or more subsets of users based on measured performance of the one or more versions of the application. A method may include providing a first version of an application to a first subset of users of the application. Next, performance of the first version of the application may be measured and a second subset of users of the application may be selected based on the performance of the first version of the application. As a result, a second version of the application may be provided to the second subset of users of the application.