A method and a system for analyzing traffic on a website are disclosed. The website is arranged on a server and comprises at least two webpages. A plurality of visitors is allowed to visit the website. For each visit navigations and/or actions performed by the visitor during the visit are monitored, while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining an accumulated value point score for the visit. Furthermore, an origin of the visit, leading the visitor to the website, and a landing webpage being the first webpage of the website which the visitor visits when arriving from the origin of the visit, said landing webpage being designated by the origin, are registered.Obtained accumulated value point scores and registered origins and landing webpages of the plurality of visits are analyzed, and, based on this, it is determined to redirect future website traffic originating from a specific origin, and having a specific landing webpage, to a target webpage of the website in the case that the analyzing step reveals that visits originating from the specific origin obtain higher accumulated value point scores when the first webpage visited by the visitor is the target webpage than when the first webpage visited by the visitor is the landing webpage which was designated by the origin.Expected value generated for the website owner by the future traffic to the website is thereby increased.