A system that incorporates teachings of the present disclosure may include, for example, a process that monitors consumption of media content of equipment of a user. A tout message associated with a media content item is constructed based on the consumption. The tout message includes information including a selectable link. The selectable link provides instructions to direct a media processor of the subscriber to access the media content item without receiving additional input from equipment of the subscriber. A mobile communication device of the subscriber is selected based on a determined likelihood of reaching the subscriber, and the tout message is transmitted to the mobile communication device. Other embodiments are disclosed.