A method of providing wireless communication service to a mobile device is provided. The method comprises providing a system memory partition and a carrier memory partition on the mobile device. The method further comprising protecting two or more service brand packages from deletion by a mobile device reset. The method further comprises provisioning the mobile device with a first service brand network. The method further comprising resetting the mobile device, wherein resetting the mobile device comprises removing the mobile device from the first service brand network and deleting unprotected data stored on the mobile device. The method further comprising provisioning the mobile device with a second service brand network without re-installing previously installed data associated with the second service brand package.