A method for blackout, retune and roaming enforcement in a cellular network multimedia distribution system. The method includes the steps of receiving a plurality of service regions in the cellular network multimedia distribution system; determining an affiliation of the client with one of the service regions in the plurality of service regions; and, processing a service region specific message based on the affiliation. An apparatus, as well as a computer readable medium having instructions stored thereon, the stored instructions, when executed by a processor, cause the processor to perform the method are also disclosed.