There is provided a system and method enabling client-side initiated identification of media content rendered on a client-side media player. In one embodiment, the system comprises the client-side media player including a controller and a memory, a media content database accessible by the client-side media player over a network, and a media content identifier application to be run on the client-side media player. The media content identifier application, when executed by the client-side media player controller, performs a method comprising sampling the media content, sending a first data corresponding to the sample to the media content database over the network, and receiving a second data over the network identifying the media content, thereby enabling client-side initiated identification of the media content rendered on the client-side media player.