A method for targeting trait phenotyping of a plant breeding experiment includes collecting soil data for at least one location, applying the soil data to a crop model, performing environmental monitoring at the at least one location to generate environmental data, updating the crop model with the environmental data, and using the crop model to provide predicted crop conditions. The method further includes determining environmental conditions for each of the plant breeding experiments, determining a likelihood of trait phenotype variations for each experiment using the environmental conditions and the predicted crop conditions, selecting a subset of the plant breeding experiments for collecting trait phenotype measurements based on the likelihood of trait phenotypic variation, and collecting trait phenotype measurements from the subset of the plant breeding experiments.