Techniques for computing device update configuration are described. In implementations, an update service is employed to manage update groups for various types and/or classifications of computing devices. An update group can specify particular update statuses for functionalities of a computing device, such as device driver updates, software updates, firmware updates, and so forth. In at least some implementations, a computing device can be assigned to an update group based on attributes of the computing device, such as an identifier of a manufacturer for the computing device, a make identifier for the computing device, a model identifier, and so forth. Update information associated with the update group can be synchronized with the computing device.