Invention Grant
US09110992B2 Context-based selection of calls-to-action associated with search results
有权
基于上下文的与搜索结果相关联的号召性用语的选择
- Patent Title: Context-based selection of calls-to-action associated with search results
- Patent Title (中): 基于上下文的与搜索结果相关联的号召性用语的选择
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Application No.: US13152664Application Date: 2011-06-03
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Publication No.: US09110992B2Publication Date: 2015-08-18
- Inventor: Michael Dudley Johnson , Ryan Patterson , Erick Tseng
- Applicant: Michael Dudley Johnson , Ryan Patterson , Erick Tseng
- Applicant Address: US CA Menlo Park
- Assignee: Facebook, Inc.
- Current Assignee: Facebook, Inc.
- Current Assignee Address: US CA Menlo Park
- Agency: Baker Botts L.L.P.
- Main IPC: G06F7/00
- IPC: G06F7/00 ; G06F17/30
Abstract:
In one embodiment, access a search query provided by a user of a social-networking system; identify a set of search results in response to the search query; associate one or more call-to-action elements with one or more search results in the set of search results based on one or more factors associated with the social-networking system; and present the set of search results, including the one or more call-to-action elements, to the user.
Public/Granted literature
- US20120310927A1 Context-Based Selection of Calls-To-Action Associated With Search Results Public/Granted day:2012-12-06
Information query
