A mobile terminal including a wireless communication unit configured to communicate with a content provision server over a network; a touch screen display unit configured to display a first image object associated with first content downloading from the content provision server and a second image object associated with second content that can be downloaded next from the content provision server; and a controller configured to receive a first input indicating the second image object is moved to be adjacent to the first image object, and download the second content corresponding to the second image object as soon as the first content corresponding to the first image object is downloaded.