A method for generating revenue by growing sales of third-party applications, including: receiving, at a server communicatively coupled with a second application and from the second application located at a first device, an indication of a first application launching request, wherein the server includes a set of messaging functionalities that are available for implementation by the second application and are available for implementation by the first application upon delivery of an authentication token from the first application to the server; based on the receiving the indication of the first application launching request, generating an authentication token, wherein the authentication token is configured for providing an authentication pass to the server when delivered thereto by the first application, thereby allowing the first application access to the set of messaging functionalities; and sending the authentication token to the second application for delivery to the first application.