Provided is a method for converting a generic system into a specifically-branded system after the sale of an item. The method alleviates a supplier's inventory burdens by allowing the supplier to inventory generic items, rather than items specifically branded for a particular retailer. The items may be branded with the selling retailer's logo or indicia after the sale of the item. Furthermore, the item may be associated with a customer service system, which may also be branded with the selling retailer's logo after the sale of the item. The conversion of the item and customer service system from a generic item and system into a specifically-branded item and system may foster the relationship between the supplier and retailer and entice the retailer to maintain the relationship with the supplier.