A method of publishing a message includes receiving a subscription request at a first remote relay from a first client and transmitting a subscription message from the remote relay to each of a first set of central relays. The method also includes receiving a publication request at a second remote relay from a second client and transmitting a publication message from the second remote relay to a first central relay of the first set of central relays and a second central relay of a second set of central relays. The method further includes determining, at the first central relay, that a target matches at least a portion of a pattern, transmitting the message string from the first central relay to the first remote relay, determining, at the first remote relay, that the target matches at least a portion of the pattern, and transmitting the message string to the first client.