Embodiments of the invention provide techniques for commercial transactions for the sale of images carried out over short-range wireless transmissions. In one embodiment, the transaction may be initiated by a vendor (e.g., a professional photographer), who transmits a wireless signal including an offer for sale of an image. A customer wishing to purchase the image responds by sending a wireless signal including an acceptance of the offer. In another embodiment, the transaction may be initiated by a customer, who transmits a wireless signal including a request for an image to be fulfilled by a vendor. A vendor agreeing to supply the image responds by sending a wireless signal including an acceptance of the request. By offering the images to customers who are in close proximity to the image capture, the vendor may increase the likelihood that the images will be purchased.