A gaming machine reel having a motor capable of rotating the reel operatively coupled to a controller to control a reel rotation speed, a support mechanism coupled to the motor having an outer circumferential region, a rotatable display mounted on the outer circumferential region operable to rotate about an axis of the reel. The rotatable display may be used to display game play indicia utilized in a wager-based game of chance. A game controller coupled to the rotatable display may be configured to determine a portion of the rotatable display that is visible through a viewing window on the gaming machine at a particular, determine pixel locations associated with the visible portions and map visual content to the visible portions as a function of time while the rotatable display is rotating.