An apparatus of processing a digital service signals and a method thereof are disclosed. The present invention includes a receiving module configured to receive the digital service signals having contents and receive URL information for additional data related to the contents, an extracting module configured to extract logo data for indicating contents provider from each of the video frames of the contents, wherein the logo data is located in a specific area in the each of the video frames, a comparing module configured to compare the extracted logo data with stored logo data to obtain channel information of the contents, an obtaining module configured to obtain the channel information of the contents from metadata related to the logo data and obtain the additional data related to the contents and a generating module configured to generate a request for obtaining the URL information using the obtained channel information, wherein the receiving module receives the URL information using the generated request, wherein the obtaining module obtains the additional data over an IP (Internet Protocol network) according to the URL information.