A method embodiment includes receiving data indicative of a person accessing at least one of a first network-available electronic content or a second network-available electronic content. Also, receiving data indicative of an involvement with respect to possible matters of interest between the person and a third-party. The involvement being independent of the person activating a link to a site owned by the third-party that is included in the first network-available electronic content or in the second network available electronic content. Further, assessing a behavioral influence by the first network-available electronic content and/or the second network-available electronic content on the indicated involvement with respect to the possible matters of interest between the person and a third-party. Also, facilitating delivery of a benefit to an owner of the first network-available electronic content and/or an owner of the second network-available electronic content in response to the assessed behavioral influence.