In one implementation, a jewelry product display system includes jewelry display cases having translucent panels and product displayed on top of, rather than inside, the display cases. In certain embodiments the display cases may be laid out so that customer can approach both sides of the display case. In some implementations the display cases are arranged to form, when viewed from above, two L-shaped counters that face one another with a low central island positioned between the L-shaped jewelry display counters. In various embodiments this arrangement may increase the sales rate by making product more readily accessible to customers while at the same time keeping theft rates low by mimicking a traditional jewelry environment, which customers may associate with intensified security monitoring, and by creating a shopping environment which is relatively tightly contained, which may tend to deter shoplifting.