A pneumatic tire construction is described suitable for severe loading conditions. The tire includes a bead portion further having an apex which extends radially outward of the bead core, and a first turn-up pad located adjacent said chafer, and a second turn-up pad located adjacent said first turn-up pad, wherein the first turn-up pad has a G′ less than the G′ of the second turn-up pad. Alternatively, the first turn-up pad may be located adjacent to the rim flange and the second turn-up pad may be located axially inward of the first pad. The second turn-up pad is preferably thicker and longer than the first turn-up pad.