A device is provided for curling side edges of a sheet of media to be held down by a hold down system in an image production system. The device has a first shaped element having an outer section, the outer section of the first shaped element pointing in a first direction; a second shaped element having an outer section, the outer section of the second shaped element pointing in a second direction opposite the first direction; a first pinching element adjacent to the first shaped element, a first pathway being formed between the first pinching element and the first shaped element; and a second pinching element adjacent to the second shaped element, a second pathway being formed between the second pinching element and the second shaped element. The first pathway is for forming an edge curl on a first side edge of the sheet of media, the second pathway is for forming an edge curl on a second side edge of the sheet of media, the second side edge is parallel to the first side edge, and the first and second side edges are parallel to a process direction in which the sheet of media is fed into the device.