[Object] To lead a user to various types of information easily with an electronic book as a starting point. [Solving Means] A server apparatus includes a storage, a communication section, and a controller. The storage stores an electronic book obtained by digitizing a book having at least one page in which at least one information item is represented, and associated information that is associated with the information item. The communication section communicates with an external electronic apparatus. The controller generates, when the electronic book is displayed by the external electronic apparatus and the information item of the electronic book is designated, an electronic book unit by adding first metadata to the information item so that display processing of the associated information is executed on the external electronic apparatus, and controls the communication section to transmit the generated electronic book unit to the external electronic apparatus.