Systems, computer-implemented methods, and computer-readable media are provided to target internet-based services on a geographic location relating to a plurality of candidate geographic locations. A targeted geographic location may be provided based on usefulness, to a user probabilistically located among the plurality of candidates, of internet-based services being targeted thereon. From a first server, a plurality of candidate geographic locations may be obtained, each of which may be associated with a client IP address and a plurality of candidate confidence levels. A plurality of route-utility factors for each respective candidate geographic location, a plurality of probabilistic utility scores for each respective candidate geographic location, and an aggregate probabilistic utility score may be determined for each candidate geographic location. Further, a geographic location having an aggregate probabilistic utility score satisfying preselected criteria may be selected and transmitted to a second server so that geographically-targeted internet-based services can be provided.