A personalized service method using a user history in a mobile terminal is provided. The personalized service method using the user history in the mobile terminal includes: checking at least one of event information and context information which occurred due to a user; checking a user's location, a user's condition, a user's emotional state, or an event occurrence time when the at least one of event information and context information occur; reflecting the user's location, the user's condition, the user's emotional state, or the event occurrence time in the at least one of event information and context information, and recording the at least one of event information and context information, having reflected the user's location, the user's condition, the user's emotional state, or the event occurrence time, in a database in a diary type; and displaying a representing image corresponding to the at least one of event information and context information, having been recorded in the diary type.