A display apparatus, wherein a display controller configured to perform a first display processing in which display informations from a starting point display number to a second target display number which is between the starting point display number and a first target display number corresponding to an approach-touch area are displayed on a display portion as to-be-displayed informations such that a difference between the display number of the to-be-displayed informations displayed at a start and an end of a unit time is a first value, and then perform a second display processing in which display informations from the second target display number to the first target display number are displayed as the to-be-displayed informations such that a difference between the display number of the to-be-displayed informations displayed at a start of an end of the unit time is a second value which is smaller than the first value.