Disclosed herein are an apparatus and method for processing media in a convergence media service platform. The apparatus includes a media-based sensory effect (MSE) processing unit, an AV processing unit, a sensory effect processing unit, and a media creation unit. The MSE processing unit extracts one or more sensory effects from Audio/Video (AV) media. The AV processing unit separates AV media into an audio and a video, and decodes the AV media based on media format. The sensory effect processing unit adds the extracted sensory effects in synchronization with the waveform of the separate audio, and edits the attributes of the added sensory effects. The media creation unit creates convergence media by adding the added sensory effects to the AV media.