A method and system for exchanging location content data in different data formats is disclosed. A third-party system makes a request to retrieve, add, modify, or delete location content. The request is made in a first data format. A data exchange system receives the request, converts the request to a second data format supported by a location reference system, and sends the request to the location reference system. The location reference system prepares a response to the request and sends the response to the data exchange system. The data exchange system converts the response to the first data format and sends the response to the third-party system.