A system for and method for provisioning video ring back tones (vRBTs) is presented. The system may include one or more network enabled computers configured to receive video content from one or more parties over a network. The video content may be used to create one or more vRBTs. The vRBTs may be associated with one or more subscriber profiles. The vRBTs may be assigned to one or more parties. When a party attempts to place a video call to a subscriber, the vRBT may be played back on the calling party's video-equipped device until the subscriber answers the call, ignores the call, or sends the call to voicemail.