A digital photographing apparatus including: a display unit for displaying a captured image; a position setting unit for setting a position on the display unit; an area setting unit for setting an area based on the position set by the position setting unit; a photometry unit for measuring luminance of the set area; an exposure value determination unit for determining an exposure value based on a photometric reference and a result of the measuring performed by the photometry unit. The digital photographing apparatus may capture a high quality image by properly adjusting exposure and white balance.