An ultrasound image diagnosis apparatus that can display image data acquired at a plurality of measuring positions in panoramic image data and display measured results of diagnosis parameters for each of the measuring positions of the panoramic image data The panoramic image data is generated by combining a plurality of reference image data generated at a plurality of diagnosis target positions. The plurality of measuring positions is designated based on the latest reference image data composing the panoramic image data. Based on Doppler signals acquired through ultrasound transmissions and receptions to and from the plurality of measurement positions, image data is generated.