Embodiments of the present invention provide an approach for invocation and de-allocation of networked-based resources (e.g., cloud-based resources) based on users' geographic movements. Specifically, in a typical embodiment, a set (one or more) of user preferences are received. Such preferences can include: a set of geographic points of interest, a set of users, associations of a set of resources (e.g., services, applications, etc.) of the set of users with the set of geographic points of interest, and/or contexts associated with the set of geographic points of interest. A listening service may then be implemented for the set of resources to determine a location of the set of users. Based on the location and the associations of the set of resources with the set of geographic points of interest, at least one of the set of resources may then be activated.