Various embodiments provide a target element zoom component that is configured to perform a focal point zoom operation on a target element using an appropriate zoom factor. In at least some embodiments, the target element zoom component receives a request to perform a zoom operation at a focal point of a target element in a page displayed in a display area. In at least some embodiments, the request is received via two-finger tap input on a screen of a touch enabled device. The target element zoom component then determines an appropriate zoom factor for the zoom operation. Responsive to determining the appropriate zoom factor, the target element zoom component performs the zoom operation on the page using the appropriate zoom factor so that the target element remains within the display area with the focal point retained.