Voice commands and gesture recognition are two mechanisms by which an individual may interact with content such as that on a display. In an implementation, interactivity of a user with content on a device or display may be modified based on the distance between a user and the display. An attribute such as a user profile may be used to tailor the modification of the display to an individual user. In some configurations, the commands available to the user may also be modified based on the determined distance between the user and a device or display.