This invention relates to a primerless removable or repositionable pressure sensitive tape or label comprises a porous substrate material, and a pressure sensitive adhesive (PSA) composition comprising (i) 10 to 90 wt. %, based on the combined weight of parts (i) and (ii), of one or more aqueous adhesive (co)polymer, and (ii) 90 to 10 wt. %, based on the combined weight of parts (i) and (ii), of one of more water-dispersed thermoplastic material, wherein the water-dispersed thermoplastic material is incompatible with the aqueous adhesive (co)polymer.