An exemplary method includes a machine-to-machine (“M2M”) rules management system associated with an M2M platform 1) processing a plurality of events associated with one or more M2M objects in substantially real-time as the events occur over a period of time, 2) receiving, while the events are being processed in substantially real-time, data representative of a rule created by a user associated with the M2M platform, and 3) dynamically applying, in response to receiving the data representative of the rule, the rule to the substantially real-time processing of the events. Corresponding methods and systems are also disclosed.