A method and apparatus for utilizing a vehicle wheel alignment system to guide the placement and orientation of a vehicle service apparatus or alignment fixture relative to the thrust line of a vehicle. A laser adapter for projecting a reference line is mounted to a steerable wheel of the vehicle, and is aligned relative to both a line of the vehicle and to the supporting surface on which the vehicle is disposed. The vehicle line is determined by the vehicle wheel alignment system, and the steerable wheel, together with the adapter, are steered relative to the determined vehicle line, such that a projected reference line defined by the position and orientation of the adapter is established parallel to both the supporting surface and the vehicle line. The placement and orientation of the vehicle service apparatus or alignment fixture is subsequently adjusted relative to the projected reference line.