An image control technology that enables low power consumption with less compromise in the overall quality of the image is disclosed, in which color information of an image is saved while minimizing degradation of picture quality, and improving text readability. In one aspect, an image control display device includes an image controller configured to measure at least one of luminance values and chroma values of pixels of an input image. In addition, the image controller is configured to detect an edge using the at least one of luminance and chroma values and is configured to invert color information of the input image into inverted image data. The image controller is further configured to generate output image data comprising an inverted region and an exception region, where the inverted region displays the inverted image data and the exception region displays uninverted input image data. The display device additionally includes a data driver configured to receive the output image data and to apply a plurality of data voltages corresponding to the output image data to a display panel.