An automotive embedded permanent magnet rotary electric machine can suppress increases in torque ripples and cogging torque, reduce core loss near a stator, and increase magnetic torque and reluctance torque. In the automotive embedded permanent magnet rotary electric machine, a first permanent magnet and a second permanent magnet that constitute a magnetic pole are embedded so as to line up in a main direction of rotation of magnetic poles of a rotor core and are embedded so as to be radially outwardly convex in a region that extends from a leading end portion to a trailing end portion in the main direction of rotation of the magnetic poles, and the first permanent magnet is formed into an integrated body that extends from the leading end portion in the main direction of rotation of the magnetic poles beyond a pole center toward a trailing side.