An organic electroluminescent display device includes an organic electroluminescent display panel including top emission pixels to emit light toward a top side of a substrate and bottom emission pixels to emit light toward a bottom side of the substrate, the top emission pixels and the bottom emission pixels being formed such that corresponding ones thereof share a common transparent area, a scan driver for supplying a scan signal to scan lines each connected to selected ones of the top and bottom emission pixels, and a data driver for supplying a data voltage to data lines each connected to selected ones of the top and bottom emission pixels. The top emission pixels and the bottom emission pixels are formed on the substrate to alternate with each other on a pixel basis, on a scan line basis, or a data line basis.