A product dispensing system including a container defining an internal volume and an opening into the internal volume, the container including a weakened severance line extending from the opening to define an access panel, and a dispenser including a frame and a catch element, the frame having a support deck and defining a recess sized to receive the access panel, the catch element being positioned to engage the opening in the container, separate the access panel from the container along the weakened severance line, and guide the separated access panel into the recess when the container is moved along the support deck.