Rotary tool, such as a drill or milling cutter, having a main tool body, which extends along a center longitudinal axis, which has a flute and which, at a distance from the center longitudinal axis, has an insert seat which is introduced into the flute wall and in which a cutting insert, in particular made of a superhard material such as PCD or PCBN, is fastened integrally, wherein, for fixing both a radial and also an axial position of the cutting insert, the insert seat has an abutment wall which has a contour for positioning the cutting insert in a rotationally locked manner.