A gravure printing system is disclosed. A gravure cylinder having a first and a second plurality of discrete cells disposed upon an outer surface. A cell of the first plurality of discrete cells receives a first portion of a fluid from a first reservoir and a cell of the second plurality of discrete cells receives a second portion of the fluid from a second reservoir. The first and second portions of the fluid is fluidically displaceable into the respective first and second reservoirs through a discrete channel having a single entry point at a position external to the gravure cylinder, a first exit point into the first reservoir, and a second exit point into the second reservoir. The discrete channel provides fluid communication of the first and second portions of the fluid from the position external to the gravure cylinder to each of the respective first and second reservoirs.