The technology provides embodiments for making static printed content being viewed through a see-through, mixed reality display device system more dynamic with display of virtual data. A printed content item, for example a book or magazine, is identified from image data captured by cameras on the display device, and user selection of a printed content selection within the printed content item is identified based on physical action user input, for example eye gaze or a gesture. A task in relation to the printed content selection can also be determined based on physical action user input. Virtual data for the printed content selection is displayed in accordance with the task. Additionally, virtual data can be linked to a work embodied in a printed content item. Furthermore, a virtual version of the printed material may be displayed at a more comfortable reading position and with improved visibility of the content.