A display device includes a driver connected to a display panel and transmitting scan signals or data signals to the display panel, a frame memory connected to the driver, storing image data and transmitting at least some of the image data to the driver, and a controller connected to the driver and the frame memory, generating a control signal and transmitting the control signal to the driver or the frame memory, wherein each of the sub-fields includes an address period in which the scan signals are transmitted to the respective pixel rows, the controller transmits the control signal to the driver to transmit the scan signals to the pixel rows during a current frame such that the scan signals corresponding to the current frame are transmitted after, among the image data corresponding to the current frame, the image data corresponding to the pixel rows are stored in the frame memory.