According to conventional arts, object data must be included in video data in advance. However, including the object data in the video data causes a problem to increase a data amount to be transmitted from a broadcasting station (transmission terminal) to a reception terminal. In addition, according to the conventional arts, since there is no opportunity to previously insert the object data in video data of real-time broadcasting such as live broadcasting, the user cannot display detailed information of a desired object. Provided is a technique to display detailed information of a desired object in video without increasing an amount of data in distribution of the video data when a user indicates the object in the video through a touch panel or the like, by transmitting indicated coordinate information and indication timing information corresponding to such indication to a search server, obtaining corresponding object data from the search server and displaying the object data on the display.