A system that incorporates teachings of the subject disclosure may include, for example, receiving video content at a mobile device via a network from a video server wherein a single version of the video content is provided by the video server to a group of mobile devices that includes the mobile device, utilizing the mobile device for adjusting dimensions of an area of attention in an image of the video content based on a desired display resolution to generate an adjusted area of attention, utilizing the mobile device for adjusting dimensions of a peripheral portion that surrounds the area of attention in at least one of a horizontal or vertical direction based on the adjusted area of attention to generate an adjusted peripheral portion of an adjusted image, and replacing the image with the adjusted image during presentation of the video content at a display of the mobile device. Other embodiments are disclosed.