Apparatus and methods in the field of bi-directional (or interactive) networks. In some embodiments, bi-directional networks which provide, include, and/or enable point-of-purchase options (e.g., to or within displays or plays of media such as movies, television, and/or video). In some embodiments, bi-directional networks which permit or allow product placements to be directly monetized. In some embodiments, bi-directional or interactive networks which provide and/or include selectively visible advertising. In some embodiments, bi-directional or interactive networks which provide or include selectively visible advertising or point of purchase opportunities which are uniquely associated, affiliated, or connected to a consumer interest. In still other embodiments, methods and/or apparatus for increasing advertising and/or product placement effectiveness and/or for apportioning profits related to commercialization of advertised goods and/or services.