A winding device for winding a continuously arriving material web onto a reel, including a contact roller by which the material web can be guided and transferred to the reel in contact with the surface of the contact roller. The contact roller has a support tube and fibers, which protrude from the outside of the support tube and form the surface of the contact roller. The fibers extend essentially perpendicular to a longitudinal axis of the contact roller so that first ends of the fibers are affixed to the support tube and their other free ends define a surface of the contact roller.