Method and apparatus for controlling the movement of building members of a tyre in a process for manufacturing tyres for vehicle wheels includes: providing a first device of a first electromagnetic radiation on a first tyre building member; detecting, during a movement of the first building member, a first image in which the first electromagnetic radiation defines a trajectory followed, in the movement, by the first emitter device; carrying out a first comparison between the first image and one or more first reference data; and generating a first notification signal as a function of the first comparison.