Systems, methods, and programs for activating a feature on a wireless device includes requesting the feature at the wireless device. A feature includes additional functions and services that add capability to or accessed by the wireless device, such as, but not limited to, voice mail, voice recognition, access to GPS, MPEG functions, and access to a data channel or increased data rates. The wireless device downloads a component from a download server that contains the logic to configure the wireless device as well as a carrier server to activate the feature. An expiration parameter or other licensing term may be associated with the requested feature. Upon expiration, the wireless device and/or carrier server is reconfigured to deactivate the feature.