An exemplary system includes a first user device associated with a first user and a second user device associated with a second user. The first user device is configured to detect a request input by the first user to share media content being processed by the user device with the second user, generate an invite message including data configured to be utilized by the second user device to access the media content, and send the invite message to the second user device by way of a messaging service. The second user device is configured to receive the invite message from the first user device by way of the messaging service, determine that the invite message is associated with a media sharing service, and perform one or more operations to facilitate access to the media content by the second user. Corresponding methods, systems, and apparatus are also disclosed.